CEMEX is a global Mexican company in the construction industry. It produces and distributes cement, ready-mix concrete, aggregates, and related building materials to customers and communities in more than 50 countries.
CEMEX needed to communicate with more than 25,000 employees located in cement plants around the world. In Mexico, Cemex wanted to provide a service to their employees by giving them access to a human resources service 24/7, especially for employees that work in cement plants and do not have access to a personal computer